Dubai, UAE - From May 20th to 22nd, Seamless Middle East 2025, the largest smart card, identification, and payments exhibition in the Middle East, took place at the Dubai World Trade Centre. Betterial, a leading provider of high-performance card material solutions for digital payment and intelligent recognition systems, showcased its latest innovations. These included the world's first COE (Color Optimized Enhancement) substrate whitening technology, card substrates made from recycled polymers, and high-end polycarbonate (PC) card materials. The showcase attracted significant attention from numerous global industry leaders and partners, including Ms. Gabrielle Bugat, CEO of Giesecke & Devrient GmbH (Germany).

 

Betterial's booth became a focal point of the exhibition. A large number of industry customers from the Middle East, Africa, and Southeast Asia visited to learn about Betterial's newest offerings. They expressed strong interest in the card material solutions exhibited for digital payment and intelligent recognition applications.Throughout the event, Betterial's professional marketing and technical teams addressed diverse customer inquiries on-site. They engaged in in-depth discussions covering technical details, product features, market trends, and customization needs. Demonstrating high confidence in Betterial's products and services, some customers even expressed intent to partner with the company on the spot.

 

This successful participation at Seamless Middle East 2025 not only highlighted Betterial's technological innovation capabilities in card materials but also solidified its leadership position in the global market. Betterial provides comprehensive, customized product solutions for banks, governments, and enterprises, facilitating digital financial transformation across the Middle East.

 

Three Innovative Products

 

Three Major Application Areas

 

Looking ahead, Betterial is eager to collaborate with more partners to drive innovation in materials for the global fintech industry, delivering higher quality, more secure, and more environmentally sustainable card material solutions.